Multimedia Advertising

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation, quotes are being requested, and a written solicitation will not be issued. This solicitation is being issued as a Request for Quotation (RFQ). The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2026-01 dated 13 Mar 2026. This solicitation number W91ZRS26QA005 is for the Connecticut Army National Guard (CTARNG). The USPFO for Connecticut intends to award a Firm-Fixed Price contract for Multimedia Advertising. This request is due by 12 August 2026 at 1:00 p.m. (Eastern Time). This solicitation is 100% EDWOSB SBA-Certified Economically Disadvantaged Women-Owned Small Business, set aside. The North American Industry Classification System (NAICS) code for this acquisition is 541890 (Other Services Related to Advertising. The EDWOSB standard size for NAICS 541890 is $19 million for average annual receipts. Instructions to Offerors All questions shall be in writing. Questions may be faxed to Leslie Fedler at 860-386-4070 or emailed at leslie.a.fedler.civ@army.mil. Questions must be submitted No Later Than 07 August 2026. All quotes are due no later than 1:00 p.m. eastern time, 12 August 2026. Quotes may be faxed to Leslie Fedler at 860-386-4070 or emailed to leslie.a.fedler.civ@army.mil. It is your responsibility to make sure your quote is received. The fact that the contracting office did not receive your quote due to an error on the fax machine or email address does not change the due date or time. Basis for Award Award shall be made to a single offeror. The Government will award a contract resulting from this solicitation to the offer responsible, whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The Government has the right to use Government contracts that the vender has previously won as their past performance rating. Price Evaluation The price should be fair and reasonable. Price realism will be used. The contractor should as part of the quote have all costs explained in their quote. Proposals will be evaluated on the Best Value and proposals. A quote which does not have the price break down and that does not include all costs the Government shall consider the quote non-responsive. The determination that a quote is reasonable will be based on competitive quotation/offers and historical history. The most important is price. The Contracting Officer will evaluate products on the basis of information furnished by the offeror or identified in the offer and reasonably available to the Contracting Officer. The Contracting Officer is not responsible for locating or obtaining any information not identified in the offer. The Government is not responsible for developing the comparison from insufficient information provided. Sam s Registration: Offeror must be registered in the System for Award Management (SAM) database before an award can be made to them. If the offeror is not registered in the SAM, they may do so through the SAM website at http://www.sam.gov. Payment shall be paid thru the wide area workflow program. All payments are net 30 days. All Offerors must accept this as payment. The wide area workflow website is https://wawf.eb.mil/. Offers must include a completed copy of FAR 52.212-3, Offeror Representations and Certifications Commercial Items (OCT 2010) with its offer. Offers must include a completed copy of FAR 52.204-24, Representation Regarding Certain Telecommunications and Video Surveillance Services or Equipment (AUG 2020) with its offer. The Government contract supersedes all other terms and agreements from any other vendor. The only award will be from the Government. Performance Work Statement PERFORMANCE WORK STATEMENT (PWS) 1.0 General: This contract is to provide the Connecticut Army National Guard (CTARNG) the ability to advertise at the State and local level using: Non-Commercial Sustaining Announcements (TV and radio broadcasts) at a 4 to 1 ratio and digital advertising campaigns, including the Fairfield DMA. The twelve-month digital advertising campaign will place ads within Google Display Network, Meta Platforms, Tik Tok, Snap Chat, Geofencing, and/or other platforms based on return-on-investment reviews. The vendor is tasked with procuring ad space across all media channels and orchestrating placements. The primary objective is to reach the CTARNG target demographic of 17 24-year-olds, then 25 35-year-olds who are willing to serve in Connecticut as CTARNG members. CTARNG s objective is to have radio, television, social, local and display advertising to enhance CTARNG s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. This contract will further CTARNG s objective by increasing public awareness of ARNG, clarifying public understanding of CTARNG s mission, and improving the public s perception of the Guard at the State and local level. The CTARNG will provide .30 and .15 second TV and radio spots to the vendor. Social media and display ads will be provided to the vendor. It is the vendor s responsibility to purchase ad space for all media categories and coordinate placement. The paid broadcasts will air in a variety of markets (large and small) throughout Connecticut during desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time. Additional broadcasts will be placed as available according to the NCSA program to ensure 4 to 1 ratio (4 for the cost of 1), including the Fairfield DMA. 1.1 Scope: The Contractor shall provide all personnel, equipment, tools, materials, supervision and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform ARNG with PSA services as defined in this PWS. 1.2 Reserved 1.3 Period of Performance (PoP): The PoP for this Task Order is 12 months, and the anticipated start date of performance is 15 July 2026. 1.4 General Information: 1.4.1 Quality Control (QC): The contractor shall create and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall create and implement procedures to identify, prevent and ensure non-recurrence of defective services. The contractor QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall create QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS). After Government acceptance of the QCP, the contractor shall obtain the Contracting Officer s (KO) acceptance in writing of any proposed changes to its QCP. 1.4.2 Quality Assurance (QA): The Government shall evaluate the contractor s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards shall be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)). 1.4.3 Recognized Holidays: The Vendor shall determine the manner in which the requirements set forth in this PWS are to be accomplished. However, the SBA is being notified the Government may not be available on recognized Federal Holidays, with the exception of any automated system generated airtime. A list of federally recognized holidays is available on http://www.opm.gov/policy-data- oversight/snow-dismissal-procedures/federal- holidays. 1.4.3 Place and Performance of Services: The Contractor shall have a point of contact (POC) available between the hours of 9:00 AM to 5:00 PM EST Monday through Friday, except on recognized U.S. holidays. Contractor s place of performance shall be at the Contractor s facility. However, the Contractor is allowed to have in-person meetings with Government personnel, and at a location other than the Contractor s facility, if they determine the meetings are needed to ensure the below tasks are met. The Government will provide the Contractor with any necessary Government personnel rosters upon award. The Contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS. When hiring personnel, the Contractor shall keep in mind that the stability and continuity of the work force are essential. 1.4.4 Security Requirements: The Contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the Marketing Non- Commissioned Officer (MNCO). The Contractor shall also provide all information required for background checks to meet…