RFI#1:Marketing Support Functions

Inactive on SAM.gov — responses were due 18 Jul 2025 · Unrestricted (full and open) · Department of the Air Force, DoD · NAICS 541810 · Solicitation AETCMA25RFI001

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SAM.gov marked this notice inactive — responses were due 18 July 2025.

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Solicitation details

Solicitation numberAETCMA25RFI001
Notice ID8bdae68153df45c4bffe7e5a39c7f6c5
AgencyDepartment of Defense (DoD)
Sub-agencyDepartment of the Air Force
Contracting officeFA3002 338 ESS CC
NAICS code541810 — Advertising Agencies
Set-asideUnrestricted (full and open)
Notice typeSources Sought
Posted11 July 2025
Response deadline18 July 2025 (closed)

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Description

AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.

Version history

SAM.gov has posted 2 notices under solicitation AETCMA25RFI001, oldest first.

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Market context: DoD and NAICS 541810

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  • In fiscal year 2026, DoD obligated $536.2M across 72 contract actions under NAICS 541810.
  • 29 contracts worth $882.8M in this category end within the next 18 months.

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