Solicitations › DEPT OF DEFENSE › NAICS 541810

RFI#1:Marketing Support Functions

DEPT OF DEFENSE · Solicitation AETCMA25RFI001 · NAICS 541810 · Unrestricted (full and open) · Closed

Solicitation details

Solicitation number	AETCMA25RFI001
Notice ID	8bdae68153df45c4bffe7e5a39c7f6c5
Agency	DEPT OF DEFENSE
Sub-tier	DEPT OF THE AIR FORCE
Contracting office	FA3002 338 ESS CC
NAICS code	541810
Set-aside	Unrestricted (full and open)
Notice type	Sources Sought
Posted	11 July 2025
Response deadline	18 July 2025 (closed)

Description

AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.

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