PSC codes › R422
PSC R422 — Market Research/Public Opinion: federal contracts
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What PSC R422 covers
Description: Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
Official definition: GSA PSC Manual (PSC April 2025.xlsx), acquisition.gov/psc-manual. Category: Professional Services › Public Relations and Professional Communications Services.
Who is winning new PSC R422 work
Contractors ranked by obligations on awards that started FY2024–FY2027 to date.
| Contractor | Obligations | Awards |
|---|---|---|
| NATIONAL OPINION RESEARCH CENTER | $149.8M | 18 |
| WESTAT, INC. | $70.2M | 5 |
| DIX-GRA, INC. | $34.5M | 4 |
| FORS MARSH GROUP LLC | $25.5M | 24 |
| KAPTIVATE LLC | $20.6M | 2 |
| THE DCODE GROUP INC | $18.9M | 5 |
| BOOZ ALLEN HAMILTON INC | $17.5M | 5 |
| RESEARCH TRIANGLE INSTITUTE | $13.0M | 2 |
| BLAKE WILLSON GROUP LLC | $12.4M | 5 |
| L&M POLICY RESEARCH, LLC | $10.3M | 5 |
How competitive is PSC R422?
- 91.6% of obligations on these awards were competed.
- 37.3% of competed awards that report offers drew a single offer (n=249).
- 32.1% went to small businesses.
- The five largest contractors hold 58.5% across 225 contractors.
NAICS codes used on PSC R422 awards
| NAICS | Industry | Share |
|---|---|---|
| 541910 | Marketing Research and Public Opinion Polling | 62.7% |
| 541611 | Administrative Management and General Management Consulting Services | 6.7% |
| 541720 | Research and Development in the Social Sciences and Humanities | 5.0% |
| 541511 | Custom Computer Programming Services | 4.8% |
| 541612 | Human Resources Consulting Services (2007), Human Resources and Executive Search Consulting Services (2002) | 4.3% |
| 541990 | All Other Professional, Scientific, and Technical Services | 4.1% |
| 518210 | Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | 2.6% |
| 541810 | Advertising Agencies | 2.1% |
Related PSC codes
R499 Other Professional Services · R408 Program Management/Support Services · DA10 Business Application/Application Development Software As a Service · R799 Other Management Support Services · DA01 Business Application/Application Development Support Services (Labor) · R425 Engineering and Technical Services · 7A21 Business Application Software (Perpetual License Software) · R699 Other Administrative Support Services
Win PSC R422 work with FedSift
- Matched to your company — PSC R422 solicitations ranked against your capabilities, NAICS and certifications, with a fit score for each
- A compliance matrix from the package — every requirement in the attachments, each cited to its page
- A pipeline that watches the dates — question cutoffs and response deadlines from what the notice states, amendments and new versions as they post
- The market behind the code — buyers by contracting office, who is entering, adjacent codes and contracts coming up for recompete
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