UConn Athletics Marketing

Inactive on SAM.gov · No Set aside used · Department of the Army, DoD · East Granby, CT · NAICS 541890 · Solicitation W50SC2-26-P-A003

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What happened next

This is SAM.gov's award notice for this solicitation.

Awarded to LEARFIELD COMMUNICATIONS, LLC Plano TX 75093 USA for $50K, posted 13 July 2026.

Solicitation details

Solicitation numberW50SC2-26-P-A003
Notice ID155715cf5f1547f28e5299fee3f5d095
AgencyDepartment of Defense (DoD)
Sub-agencyDepartment of the Army
Contracting officeW7MZ USPFO ACTIVITY CTANG 103
NAICS code541890 — Other Services Related to Advertising
Product / service code (PSC)R701
Set-asideNo Set aside used
Notice typeAward Notice
Posted13 July 2026
Response deadlineNot stated
Place of performanceEast Granby, CT, USA
CompetitionLikely sole source (FedSift estimate from the notice text) — confirm on SAM.gov before investing in a bid

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Description

USPFO CT Purchasing and Contracting awarded a sole-source, Firm-Fixed-Price (FFP) contract using Simplified Acquisition Procedures (SAP) in accordance with FAR 13.106-1(b)(1)(i). The requirement was for UConn Athletics Marketing to support the CT Air National Guard Recruiting and Retention program. Learfield Communications LLC is the only known source capable of satisfying this requirement because they have the sole right to advertise for UConn sporting events and through their digital platform.

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Market context: DoD and NAICS 541890

About the buyer and the industry, not this specific solicitation. Source: USASpending.gov award data, updated nightly.

  • In fiscal year 2026, DoD obligated $4.7M across 28 contract actions under NAICS 541890.
  • 6 contracts worth $914K in this category end within the next 18 months.

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Source: this notice on SAM.gov. FedSift republishes public federal procurement data and is not affiliated with the U.S. Government. Always confirm dates and requirements against SAM.gov before responding.

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