PSC codes › R701
PSC R701 — Advertising Services: federal contracts
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What PSC R701 covers
Description: Advertising Services
Official definition: GSA PSC Manual (PSC April 2025.xlsx), acquisition.gov/psc-manual. Category: Professional Services › Marketing and Distribution.
Who is winning new PSC R701 work
Contractors ranked by obligations on awards that started FY2024–FY2027 to date.
| Contractor | Obligations | Awards |
|---|---|---|
| DDB CHICAGO INC. | $910.1M | 20 |
| YOUNG & RUBICAM LLC | $310.6M | 98 |
| WUNDERMAN THOMPSON LLC | $242.4M | 4 |
| MARCOM GROUP, INC | $219.7M | 3 |
| MULLENLOWE US INC | $189.0M | 12 |
| STRATACOMM, LLC | $160.4M | 2 |
| GSD&M LLC | $158.3M | 8 |
| FORS MARSH GROUP LLC | $149.3M | 4 |
| SAFE AMERICA MEDIA LLC | $142.8M | 3 |
| PEOPLE WHO THINK, L.L.C. | $77.1M | 4 |
How competitive is PSC R701?
- 96.2% of obligations on these awards were competed.
- 43.0% of competed awards that report offers drew a single offer (n=242).
- 24.3% went to small businesses.
- The five largest contractors hold 60.1% across 317 contractors.
NAICS codes used on PSC R701 awards
| NAICS | Industry | Share |
|---|---|---|
| 541810 | Advertising Agencies | 69.6% |
| 541613 | Marketing Consulting Services | 10.1% |
| 541820 | Public Relations Agencies | 10.0% |
| 511199 | All Other Publishers | 5.3% |
| 541910 | Marketing Research and Public Opinion Polling | 1.0% |
| 541330 | Engineering Services | 0.8% |
| 541511 | Custom Computer Programming Services | 0.6% |
| 541611 | Administrative Management and General Management Consulting Services | 0.6% |
Related PSC codes
R499 Other Professional Services · R708 Public Relations · R699 Other Administrative Support Services · R408 Program Management/Support Services · R799 Other Management Support Services · R426 Communications Services · R422 Market Research/Public Opinion · R425 Engineering and Technical Services
Win PSC R701 work with FedSift
- Matched to your company — PSC R701 solicitations ranked against your capabilities, NAICS and certifications, with a fit score for each
- A compliance matrix from the package — every requirement in the attachments, each cited to its page
- A pipeline that watches the dates — question cutoffs and response deadlines from what the notice states, amendments and new versions as they post
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