New Mexico Air National Guard (NMANG) Advertising Services

Solicitation Notice: Q&A Document 1 & Revised Performance Work Statements (PWSs) Notice is hereby given that Questions and Answers (Q&A) Document 1 has been posted and all three (3) Performance Work Statements (PWSs) have been revised and posted. Quoters that have already submitted a quotation are strongly encouraged to review the amended PWSs and Q&A document to verify that their quotation remains compliant with the updated requirements. Revised quotations may be submitted at any time prior to the established quotation submission deadline. Please note: The deadline for submitting questions/Requests for Information (RFIs) has passed. Questions submitted will not be reviewed or acknowledged. ---------------------------------------------------------------------------------------------------------------------- Attachment 6 - Combined Synopsis/Solicitation (PDF Document) has been added for easier reading. ---------------------------------------------------------------------------------------------------------------------- Request for Quote (RFQ) # W50S8G26QOR05 Issued on: August 18, 2026 NMANG 150th R&R Advertising and Marketing Service (The Quote must be valid for 90 days from the due date) 1. This document serves as the RFQ for commercial services prepared in accordance with RFO FAR 12.202(b)(1). This is the only solicitation that will be issued; we are requesting quotes, and no written solicitation will follow. Please refer to "W50S8G26QOR05 on all quotes. This solicitation is issued as a Request for Quotation (RFQ) and incorporates all provisions and clauses in effect through the Revolutionary FAR Overhaul (RFO). All responsible sources are invited to submit a quote. a. IMPORTANT Notices for Offerors i. Governing Regulations: This solicitation is governed by the regulations effective February 1, 2026, under Class Deviation 2026-O0028 Revolutionary FAR Overhaul (RFO) Part 12, and DFARS 212. ii. Business Classification: This acquisition is designated as a total small business set-aside. The North American Industry Classification System (NAICS) code is 541810 - Advertising Agencies and the Product Service Code (PSC) is PSC R701 Support-Management: Advertising. The standard size for this NAICS is $25.5M. iii. System for Award Management (SAM) Registration: To be considered for an award, all offerors must have an active registration in the System for Award Management (SAM) at https://sam.gov/ iv. The contracting officer will verify the prospective awardee's representations and certifications in SAM prior to issuing an award. Failure to maintain SAM registration will result in the offeror being deemed non-responsive and potentially ineligible for the award. v. Payment Instructions: For details regarding payment and acceptance, please refer to R-DFARS 252.232-7006 WIDE AREA WORKFLOW PAYMENT INSTRUCTIONS (JAN 2023), which is incorporated in full below. vi. Applicable Commercial Clauses: The following commercial provisions and clauses are applicable to this acquisition: 1. RFO 52.212-1: Instructions to Offerors Commercial Products and Commercial Services (Deviation 2026-O0038) 2. RFO 52.212-4: Terms and Conditions Commercial Products and Commercial Services (Deviation 2026-O0038) vii. The budget parameters for this requirement are between $170,000 and 230,000 for base and option year. b. QUESTIONS AND INQUIRIES: Please submit all questions and inquiries via email to SMSgt Edwin Widgeon at 150SOW.MSC.RFPRFQ@us.af.mil no later than August 24, 2026, at 2:00 PM MDT. Questions received after this time may not be addressed. c. QUOTE SUBMISSION: Please submit your quote via email to the points of contact listed above no later than September 8, 2026, at 2:00 PM MDT. It is the vendor's responsibility to monitor SAM.gov for any amendments to this requirement. Include the RFQ number in the email subject line. d. LATE QUOTES: In accordance with RFO 52.212-1, any quotes received after the due date may be disqualified. e. It is the offeror's responsibility to ensure the Government receives their quote before the deadline. f. Quote Conformity and Completeness: Offerors are responsible for submitting a complete and conforming quote that addresses all submission requirements outlined in this solicitation. i. Conformity with Instructions: Quotes that do not conform to the instructions, such as exceeding page limitations or failing to provide the requested information, may be considered unacceptable and may not be evaluated. ii. Relevance of Information: To ensure an efficient evaluation, offerors should only submit the specific documents and information requested. Extraneous materials, such as marketing brochures or documents not explicitly required, will not be evaluated. iii. Meeting Requirements: As detailed in Factor 1: Technical Approach, offerors are permitted to quote solutions that reduce or omit certain tasks from the Performance Work Statements (PWS) to align with the budgetary parameters. Quotes will be evaluated based on the solution quoted, and offerors are reminded to clearly identify any such reductions or omissions as required. g. Instructions to Offerors i. Evaluation Factors for Award: The Government will evaluate the offeror s technical approach to assess their understanding of the requirements and the feasibility of their quoted solution for accomplishing the tasks outlined in the three Performance Work Statements (PWS): PWS_Goathead, PWS_Ice Wolves, and PWS_TV and Theater. The technical approach submission shall not exceed 15 pages and must include the following: 1. Factor 1: Technical Approach: a. Comprehensive Solution: A detailed narrative describing the offeror's method and plan for executing the requirements within all three PWS documents. b. Identification of Reduced Tasks (If Applicable): The Government recognizes that the estimated budget may not be sufficient to perform all tasks listed in the PWS documents. Offerors are permitted to quote a solution that reduces or omits certain tasks to stay within the budget parameters. If tasks are reduced or omitted, the offeror must clearly identify each specific task from the PWS that will not be included or will be reduced in their quote. Failure to clearly identify omitted tasks or reduced tasks may be viewed as a significant weakness during the comparative evaluation, as it hinders the Government's ability to determine the full scope of the quoted solution. c. Value and Rationale: For any proposed reduction in tasks, the offeror should briefly explain their rationale for the specific tasks they chose to omit, demonstrating a strategic approach that maximizes the marketing and recruiting impact for the New Mexico Air National Guard (NMANG) within the budgetary constraints. 2. Factor 2: Experience: This factor evaluates the depth and relevance of the offeror's actual history in performing work similar in scope, complexity, and magnitude to this solicitation, as distinct from Past Performance, which assesses the quality of that work. Offerors must demonstrate a history of execution on similar projects, as the Government will comparatively evaluate the depth and breadth of each offeror's experience to determine which offers represent the best value. a. Relevant Contracts: Offerors must provide Relevant Contracts, which includes a list of up to three (3) recent and relevant contracts for similar services performed within the last three (3) years. Relevant contracts are defined as those involving sports marketing, media buys, digital advertising, and/or community engagement campaigns. b. For each contract listed, offerors must provide Contract Details, including the contract number, contract value, a point of contact with a current phone number and email address, and a brief description of the work performed. In addition to the information provided by the offeror, the Government reserves the right to use other sources of information to evaluate experience, including, but not limited to, the Contractor Performance Assessment Reporting System (CPARS), Federal Awardee Performance and Integrity Information System (FAPIIS), and other databases and sources. The Government may also contact the references provided by the offeror. In the case of an offeror without a record of relevant experience, the Government may evaluate the offeror's lack of experience as a comparative disadvantage. 3. Factor 3: Price The Government will evaluate the offeror's quoted price to determine whether it is fair, reasonable, and complete. a. Fair and Reasonable: The Government will determine price fairness and reasonableness through a comparative analysis of all received quotes. The Government may also use other price analysis techniques authorized under RFO FAR Part 12, including but not limited to, comparing quoted prices to historical prices paid, competitive published price lists, or the Independent Government Estimate (IGE). b. Total Evaluated Price (TEP): For comparative evaluation purposes, the Total Evaluated…